Wednesday, September 12, 2007

New Halo ad goes live

Microsoft is pumping the Halo 3 hype machine into the stratosphere with a "Diaorama" advert that'll debut on on September 14.

The advert, says the company, "gives consumers reason to 'Believe' in the amazing feats of main character Master Chief and action within the title, bringing the epic battles to life in the style of a museum diorama." Blimey.

TV, assuming it can handle the epicness, gets the advert on September 18 at 21.35 during ITV1's coverage of the UEFA Champions League.

Apparently, the ad "looks at the themes that lie at the heart of the tale that spans the entire Halo trilogy" and focuses on "stories of war, duty, sacrifice and most importantly the heroism of Master Chief as audiences look back on the epic battles of the Halo games as if we were ourselves living in the 27th century."


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